Thursday, 23 January 2014

Jamie Kay :: Cross Blanket

Firstly, Happy Friday everyone! I thought I would dedicate this post to a wonderful wee product I've had my eyes on for a while now....The blanket is designed by Jamie Fridd, owner of Jamie Kay a beautiful New Zealand design store full of so many delicious goodies. The blanket made from 100% cotton and is reversible, simple and delicious. Throw the blanket across your couch, your bed,the lawn outside...anywhere! I can't wait to get my mitts on one of these.

Get yours HERE

Happy Friday!

Sarah xx

Wednesday, 22 January 2014

Step Inside // Norwegian Home Walk Through

I couldn't resist kicking off my first home walk through without showing these beautiful images of the inside of some Norweigan homes that I instantly fell in love with.What appeals most about this style to me is the simplicity and character that oozes, almost effortlessly. When my husband and I own a home one day, I know this style of home will definitely heavily influence my choices around interior design, space and styling. These beautiful images are sourced from decor8, definetly check out the rest of their profile online; so dreamy.

 What strikes me the most about this home above is how the place looks so uncluttered even though there are a lot of colours and decor items around the place. The key then is minimalism and colours that are easy on the eye, so that they effortlessly blend into the design space. I adore the pastels mixed in with the creams,black,mustard and brown; all very soft colours. The brown bag has to be the cutest addition and gives the room a bit more  edge;breaking up the soft feel a little.The mirror also helps to make the room appear larger.The Norwegian's definitely know how to use space well and in great style. Still drooling?Keep reading...

When I first looked at this photo above I felt transported straight into Autumn evenings wrapped up in a blanket, reading a good book with a cup of English Breakfast and wondering how I styled such a wonderful home. The character of the room embues both a rustic and modern feel without being tacky. The grey,black and white with a pop of mint green compliment the character of room and the art work fits in seamlessly in the background.

IMAGES sourced from :

If I've learnt a thing or two from the Norwegian's its that style doesn't mean matching  everything. Rather, it's about mixing up patterns,textiles and decor whilst keeping complimentary colour palettes to create a seamless and effortless looking home. 

Till next time...

Sarah xx

Saturday, 18 January 2014

In The Neighbourhood // The Unknown Collective + interview with founder Dominic Ellett

The Unknown Collective // Interview with founder Dominic Ellett

A few months ago having barely been open a week, Tales At Sea visited Dominic, the founder of The Unknown Collective to soak in the surroundings of his brand spanking new store and interview the founder of such an exciting new addition to the Takapuna retail landscape. The Unknown Collective store faces towards the beachfront, lying only a few hundred metres away in the distance. The store fit seamlessly into the sunny, idyllic setting of Takapuna; and the clothes and accessories stocked within the store synonymously match the culture and locale of the area. 

I hope you enjoy this interview and feel compelled to visit his store. The Unknown Collective promises a unique hands-on retailing experience for the consumer, with the brands in store declaring a special appreciation for New Zealand design.

Q :: What is The Unknown Collective?

The Unknown Collective is the first Retail store of it’s kind in New Zealand. A store that brings the best emerging NZ designers and brands to the market under one roof, we seek out quality brands that most people have never seen but deserve to see and put them for sale in our shop. We are passionate about New Zealand designed and (where possible) New Zealand made products.

Q :: What inspired you to start this creative venture?

I started my own brand (Stay True) in 2009 doing screen printed t-shirts and singlets, I sold them online and at music events but never really got the growth I was hoping for. Meanwhile I worked a few full time retail jobs to pay my bills. In April/ May of this year I decided I had had enough of working for someone else and it was time to follow my dream full time. I sat down with my parents and brother and brainstormed what opening my own store (the dream) would look like and how I could do something different everyone else. Round the dinner table one evening the idea of bringing unknown brands together under one roof - otherwise known as The Unknown Collective - was born!

Q :: What kind of experience can people expect when they walk through the doors of TUC?

In store experience is essential for us. We want our store to stand out from the sea of retailers as a place that people love to come too. We want to be the number one choice for NZ fashion and street wear. We aim to create a relaxed environment with lots of space to walk around and appreciate the products - sort of like an art gallery really (we also have a comfy couch)! We have added a personalised service experience through our Custom Cut Corner. The idea is that customers pick from our range of blank garments (tees, singlets and kids tees for summer), they then select fabrics from our fabric library (e.g. cat print, tattoo print, cowboys print etc), lastly they work with our tailor to create a unique piece just for them! Popular options have been Pockets, double pockets, sleeves, and stripes. We feel this brings an awesome creative element to shopping in store that you cannot get anywhere else!

Q :: Tell me about a few of your favourite brands that you stock, what drew you to include them in your store?

So many favourites! All of the brands are awesome and original but right now 2 of my favourites would have to be Lots Of Spirit Hat Co for their huge range of 5 Panels, Bucket Hats and Snapbacks, they are only $49 a pop so you can get a nice collection going and not be broke haha! so many different patterns to choose from though so it can be hard making a decision. Lost Boys Collection are my other favourite at the moment also all their products are handmade in New Zealand and they have an amazing summer range in store right now, summer shirts and shorts - so cool.

Q :: What's your long term vision for the store?

Long term we want to keep building up our brands and then expand to developing new stores around New Zealand. We have also established that the concept could be easily adapted to other countries I.E have a Melbourne store that stocks emerging brands from Melbourne etc.

Q :: Do you have an online store so that all New Zealanders and Internationals can get their hands on your goodies?

Online store is live right now! new products are being added all the time. check it out at

Q :: What do you think the top 3 big trends will be for 2014? 

I’m predicting a mix of athletic / american sportswear influenced pieces - we are already seeing this style come in this summer but I think it will continue into winter. Also got a feeling grungy/ punk inspired pieces are to come - leather jackets, ripped up tees, denim, acid wash etc. Lastly I think stonewashed / speckles / marle is going to be all over winter - think stonewashed greys, speckled burgundy’s  and marle oatmeals.


Don’t want to give too much away but what I will say is: Mesh, Leather, Denim, Marle.

So there we have it, a kiwi living his dream of owning his own store and making those dreams real!

Visit The Unknown Collective the following ways:

  • 62 Hurstmere Road,Takapuna,Auckland,New Zealand
Until next time my fellow friends.

Sarah xx